How To Rebrand, Part II: Rebranding within Relationships


In Part II of The Rebrand Within series, we explored what it means to rebrand your relationships, not by cutting people off, but by realigning with the evolving version of yourself. Using the metaphor of a suitcase, we unpacked the emotional baggage we’ve been carrying, checked the pockets for subtle patterns and outdated dynamics, and intentionally repacked only what serves our next chapter.
This episode was a reminder that rebranding is not rejection, but instead, it’s refinement. It’s about reassessing roles, boundaries, and energy exchanges in a way that honors growth. It is a reminder that sometimes, the most self-loving action you can take for yourself and others is to present yourself differently.
This episode was a reminder that rebranding is not rejection, but instead, it’s refinement. It’s about reassessing roles, boundaries, and energy exchanges in a way that honors growth. It is a reminder that sometimes, the most self-loving action you can take for yourself and others is to present yourself differently.
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Please don't forget to leave a 5-star review, IF you gained anything from this episode. I'd love to read it during the cocktails portion of the upcoming episode. AND, Thank you so much for allowing me to be a part of your journey,
Lolita E. Walker of lolitawalker.com
00:03 - Intro
01:05 - Imagine a suitcase - grounding the episode
02:18 - Unpacking the old baggage
06:02 - Reflection on early seasons on CC&C
07:11 - Trying on your new identity
12:23 - Cleaning out the packets (small beliefs, shrinking for others, etc)
15:56 - Repacking with intention
19:18 - Navigating the journey ahead
22:52 - Call to action
24:05 - Our 5-part Rebranding Series: An Overview
29:52 - Outro and words from Lolita E. Walker